Backers of the Drug Price Relief Act, also known as Issue 2 on next month's ballot, say the media isn’t explaining it well. So, as Ohio Public Radio’s Jo Ingles reports, they are taking their message straight to voters.
“So AHF is taking the extraordinary of purchasing one hour of statewide air time to tell our story.”
Weinstein says it will cost his group $62,000 to air the documentary once in each of Ohio’s six major media markets. The issue would require state-run programs pay no more for drugs than the federal Veterans Administration does. Pharmaceutical companies are on track to spend $16 million to fight the issue.