All City Candy

Photo of Elisabeth Sapell posing in All City Candy
LUCAS MISERA / WKSU

Women face unique challenges when starting a business, from getting a loan to getting taken seriously in the marketplace. Women start businesses half as often as men nationwide, but studies suggest female entrepreneurs are less risky for investors than men.

In the first in an ongoing examination of entrepreneurship, Exploradio looks at the role women play in the start-up economy.

WKSU’s entrepreneurship intern Lucas Misera reports.