The NBA is the first pro sports league in the U.S. to OK corporate logos on uniforms. And the Cavs have followed through with what Cleveland.com reports is a $10-million-a-year deal with Goodyear.
Cleveland Indians Vice President Bob DiBiasio says he expects more teams will follow, and that the Cavs were fortunate to find a logo that fits the team’s character.
“The Goodyear logo is pretty cool, with the winged foot, just sitting up there on the left. So it’s not like SOHIO. … It just really looks cool and I think they lucked out on that look.”